Building a social media strategy for your business
Tuesday 16 April 2024 12:30 - 16:30
Driffield Business Centre YO25 6EF, DRIFFIELD
Building a social media strategy for your business
Tuesday 16 April, 12.30pm - 16.30pm (04 hours) - Driffield Business Centre
There comes a point for some businesses where it is time to develop a clear, coherent strategy around social media. This isn’t just about which channels, but how to use them effectively. Customer service, lead generation, brand building and more could feature as you develop a strategic approach to how you use the channels you’ve got. In this FREE session will look at the principles to apply when developing this strategy.
We will provide you with notes from the session that will set out the steps required to develop a social media strategy that can work for your business.
Who is this workshop for?
• This is a ‘Go Further’ workshop which is intended for more experienced professionals who have a good understanding of social media (and comms).
• We will work with the group to explore how to create a social media strategy, including some of the key questions to ask to create a framework that colleagues can take away.
Photo Consent
Please note, to promote the work of the Council we wish to use photographs or images of people using or benefiting from our services or taking part in activities arranged by the Council. Photographs will be taken during this session to promote this workshop and the support offered by the Invest East Yorkshire Service of East Riding of Yorkshire Council.
These images will be used in social media, in printed and electronic promotion of our service and events. They images will be stored electronically on Council networks and will be reviewed annually.
Under the Data Protection Act 2018 / UK GDPR 2018, we require your consent to use your personal image for this purpose. If you do not wish to consent, please advise your Business Support Representative before the session starts.
These images will NOT be used for anything which may be viewed as negative in tone or that may cause offence, embarrassment or distress.
Images may also be used to validate that the session / support took place under our UK Shared Prosperity Fund (UKSPF) requirements. These images will not be available to the general public but will be retained until at least 2035.