Measuring effectiveness - understanding social media metrics
Thursday 11 April 2024 09:30 - 12:30
Measuring effectiveness - understanding social media metrics
Thursday 11 April, 9.30am - 12.30pm (03 hours) - Online
People love metrics, but social media can provide some weird numbers. How do you know what really works and what doesn’t in the context of marketing your business? This intermediate FREE workshop will explore how to set up regular reporting for your channels, with a focus on Facebook, Instagram and X (Twitter).
We’ll provide a template that will allow you to capture regular data, assess progress over a suitably comparable period - starting with your first report.
Who is this workshop for?
• This is an intermediate workshop for those who are confident in using social media
• We will look at what metrics are worth reflecting on and how to access these
• We will interpret data in a way that helps delegates gain valuable insight
• Delegates will be able to generate their own report for the first time
Photo Consent
Please note, to promote the work of the Council we wish to use photographs or images of people using or benefiting from our services or taking part in activities arranged by the Council. Photographs will be taken during this session to promote this workshop and the support offered by the Invest East Yorkshire Service of East Riding of Yorkshire Council.
These images will be used in social media, in printed and electronic promotion of our service and events. They images will be stored electronically on Council networks and will be reviewed annually.
Under the Data Protection Act 2018 / UK GDPR 2018, we require your consent to use your personal image for this purpose. If you do not wish to consent, please advise your Business Support Representative before the session starts.
These images will NOT be used for anything which may be viewed as negative in tone or that may cause offence, embarrassment or distress.
Images may also be used to validate that the session / support took place under our UK Shared Prosperity Fund (UKSPF) requirements. These images will not be available to the general public but will be retained until at least 2035.